Case study · Projection mapping · Public experience
A landmark-scale projection-mapping experience presented at Miami’s historic Freedom Tower on July 4, 2026, celebrating America’s 250th anniversary through history, identity, and a shared public moment.
Behind the experience
Translate the significance of America’s 250th anniversary into an experience that could hold attention at architectural scale, respect the historic character of Miami’s Freedom Tower, and connect with a broad public audience on July 4.
Residents, visitors, civic leaders, families, and audiences gathering at the Freedom Tower for Miami’s July 4, 2026 celebration.
MIA Animation shaped the creative direction and produced the animated visual content for the projection-mapped experience, connecting narrative, design, and production requirements.
Treat the architecture as part of the story. The visual language uses the building’s surfaces and proportions to move through history while building toward a contemporary civic celebration.
Architectural projection mapping, motion design, animation, content compositing, and site-specific media preparation.
The team developed the narrative direction, translated the concept into sequences, designed and animated the visual content, and prepared the final media to align with the architecture and live-event system.
A large-format outdoor experience designed for a prominent historic landmark and a public audience viewing the work live in the surrounding urban environment.
The finished experience turned the Freedom Tower into a focal point for collective celebration and gave the anniversary a cinematic, place-specific expression built for both live viewing and digital documentation.
Event, concept art & project development
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