Creative Technology Strategy

Mauricio Ferrazza works directly with organizations, brands, cultural institutions, agencies, and creative teams to define how animation, immersive media, projection mapping, interactive technology, and digital storytelling can create meaningful audience experiences.

These engagements are designed for organizations with an idea, opportunity, event, space, or creative challenge that need experienced direction before moving into production.

The process begins with focused discovery around the project's objectives, audience, environment, creative ambitions, timeline, technical requirements, and available resources. Mauricio then helps define the strongest creative direction, determine which technologies are appropriate, identify production requirements and risks, and establish a practical route to execution.

Depending on scope, clients may receive:

• Creative concept and strategic direction
• Audience experience and engagement framework
• Technology and platform recommendations
• Production strategy and resource requirements
• Preliminary budget parameters
• Project timeline and development phases
• Identification of production challenges
• Recommendations for teams, vendors, and technical partners
• Prioritized roadmap for moving into production

The objective is not to begin with technology. It is to determine what experience should be created, why it should exist, how the audience should engage with it, and how it can be executed effectively.

Strategic engagements typically range from one to five weeks and are customized to the complexity of the project.

Engagements typically begin at $3,000.